Marketing Tips

We can help you achieve your goals of using the internet to grow your business. Our philosophy on creating a successful internet marketing campaign involves a combination of many tools. Optimizing your site for high rankings on search engines takes a lot of time and diligence. Thousands of sites just like yours are submitted every day around the world. The only way to get listed at the top at this point is to pay for that privilege. If you do not want to pay for advertising, there are other things you can do to improve your ranking. We prefer to work with you as a team to combine your knowledge of your business with our knowledge of search engines. Please note that search engine optimization campaigns can take 3-6 months before you will start seeing any results. This is standard for the industry. Below are some marketing strategies that we can implement on your behalf.

1. Identify Your Competition
We will do a study to determine who your Internet competition is, what Meta tags they are using, what functions exist on their site and how they are ranked.

2 Link Popularity
Determine how many other sites are linking to yours now.
Identify Potential link partners (client is responsible for approaching potential partners or we can do this at our prevailing hourly rate.)

3 Meta tags
Evaluate current metatags, create new ones and add to homepage
Add appropriate metatags to inside pages.
Validate each phrase/word for popularity as a search term.

4 Alt tags on all Graphics
Evaluate current alt tags, create new ones and add to homepage
Add appropriate alt tags to inside pages

5 Page Titles and Description
Insure that all page titles are as descriptive as possible and a good description exists.

6 Content
Review content to insure keywords/phrases are used appropriately. Review load-time and suggest methods to improve it.
(Any content changes will be programmed at our prevailing hourly rate)

7 Search Engine Submission
We suggest submitting homepage and selected inside pages once a week for the first month, then monthly for next 11 months.

8 Web stats
Analyze your web statistics to see what page viewers are going to and where they are coming from to get the best profile of your current potential customers. This cost assumes you are presently receiving details web stats from your hosting service.

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